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About Face Beauty

Black Girl Magic


The phrase Black Girl Magic has been used quite often in today's pop culture, but it is an ideal that spans generations.

The magic comes forth in the many ways a Black woman conjures success in spite of the odds.

I've seen this magic in my grandmother; my namesake. A homemaker, void of college education, but a financial whiz, businesswoman, and property owner nonetheless. My mother, is an educator, realtor, interior designer, seamstress, but mostly a strong single parent who poured and continues to pour into my spirit. My family has produced several successful women, members of society. Doctors, nurses, attorneys, educators, on-air personalities, and of course entrepreneurs.

I have grown and surrounded myself with women who inspire, create, dominate, and spread their magic out into the world. I chose to showcase the Inaugural collection from About Face Beauty, Black Girl Magic, as a tribute to every Black woman who has persevered and triumphed.

The shades Midnight, Vision, Honour, Street Smarts, Queenie, and Iconic reflect attributes that are a part of the collective that is the magic of the Black Woman.


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